Hollabox provides a self-perpetuating platform that generates high-quality user-generated videos, which can be used by businesses for audience engagement strategies. The platform is particularly popular among Gen Z and young audiences due to its high trust factor and bite-sized nature. By offering video reviews filmed by real people exploring their city, Hollabox allows users to get an inside look at the best experiences in their city, helping them make more informed decisions about where to go and what to do.