The company's platform, Cortex, allows businesses to integrate machine learning into their workflows with ease, providing end-to-end automation and enabling hundreds of use cases, including predictions, recommendations, and dynamic decisioning. Cortex empowers businesses to personalize customer experiences and optimize conversions and engagement without the risk and cost of building in-house. Some of the largest global brands, including NBCU and Discovery, leverage Cortex to drive higher performance and automation across their enterprises.