They offer contemporary and innovative lines of apparel brands, such as Ksubi and Insight, which are sold globally through premium fashion outlets, department stores, and specialty stores in 40 countries. Their goal is to cater to the fashion-forward, popular culture segments of the global youth market by providing quality, cutting-edge, and value-for-money brands that are quick-to-market and comprehensive in their categories. Bleach Group designs, sources, markets, distributes, and sells their globally-recognized brands, including Insight, Something Else, and Ksubi, aiming to meet the demands of the fashion-conscious youth market.