The company's software as a service application connects brands with their top advocates, allowing them to engage in social media tasks related to business or communication objectives. Through an intuitive profiler wizard, companies can create a social media marketing strategy and identify/manage brand advocates. SurroundsMe provides custom task lists, a social ramification element with an advocate leaderboard and perks system, and a support tier with resources and training materials. This platform helps businesses build engagement, increase reach, and make social media promotion fun and easy for advocates. SurroundsMe was also part of the first cohort in the Blue Startups venture accelerator, which aims to stimulate economic growth in Hawaii.