With a focus on simplifying the buying and selling process, Mercardi provides a seamless platform for gift card holders to sell their unused cards for cash and for online shoppers to purchase these cards at a discounted price. By turning unwanted gift cards into instant savings, Mercardi aims to change consumer perceptions and encourage immediate use of gift cards as online coupons. The Mercardi website serves as the core of their product, offering distinct sections for both sellers and buyers to easily navigate and transact.