Bitly offers a complete marketing solution through branded bitlinks, mobile deep linking, and omnichannel campaign tracking. The platform allows companies to use their own custom domains to generate shortened links, while using the Bitly engine to track marketing metrics. Bitly's link management platform securely shortens and manages millions of links, optimizing large-scale SMS initiatives that deliver branded, targeted text messages at large volume. With insights and analytics behind every connection, Bitly brings brands, businesses, digital marketers, creators, educators, and non-profits closer to their audiences through pricing packages for users of any type.