The company's education technology platform, Flipgrid, is a video discussion and communication environment used in over 40,000 classrooms, organizations, and enterprises across 115 countries. Vidku's mobile video messaging application allows users to create or join a group to share videos in a private or public space, making it a valuable research tool for collecting qualitative data from individuals or focus groups. The platform also offers a community for individuals to explore new passions, hobbies, and connect with like-minded people.