The performance advertising platform developed by tvScientific is designed for connected television, offering businesses of all sizes an intuitive hands-on campaign management solution that combines direct and efficient media buying with digital-like measurement and attribution. The platform simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. Using proprietary, deterministic ID technology, the platform reaches 95% of AVOD inventory, making TV advertising accessible and measurable for brands and apps of all sizes. Co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification, tvScientific is the first and only CTV advertising platform purpose-built for serious performance marketers, headquartered in Pasadena, California.