When Oderings Garden Centres needed help reassessing their branding, Strategy Design & Advertising became a key partner in creating a new brand that would showcase the company's core values of knowledgeable staff, innovative ideas, superior service, and large selection. The new logo, which represents the family tree of the Oderings, symbolizes the company's heritage and strength in nature, while a fresh and contemporary color palette adds vibrancy to the design. With 10 garden centres throughout the North Island and Christchurch, Oderings Nurseries has stood the test of time as a leading business committed to honesty, a sense of belonging, and providing quality products to New Zealand gardeners.