Goalsetter
Company

Last deal

$9.6M

Amount

Series A

Stage

25.03.2024

Date

3

all rounds

$30.11M

Total amount

Financing round

General

About Company
Goalsetter is a goal-based savings and gifting platform for kids, which helps them develop healthy financial habits.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2016

Number of employees

Company Type

For Profit

Last funding type

Series A

IPO status

Private

Description

The company offers a savings application that allows automatic deposits, parental control debit cards, and financial literacy quizzes to help young generations make informed decisions and achieve their saving goals. Goalsetter targets millennial moms, combining the best of savings platforms and gift registries to enable families to contribute to their kids' future goals instead of buying more consumer goods.
Contacts

Contact Email

Social url

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Their latest funding was raised on 25.03.2024. Their latest investor Fiserv. Their latest round Series A

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Victoria Pettibone

Victoria Pettibone

Victoria is an active investor and advisor in the innovation economy and Managing Director of Astia, a global organization that levels the investment playing field for entrepreneurial teams with women leaders. As Managing Director, Victoria is one of four members of the Investment Team for Astia Fund, an early stage venture fund investing in women-led companies. Since 2013, Victoria has managed Astia’s direct investment activity through an international LP base made up of family offices and high net worth women and men investing in women-led companies. Under Victoria’s curation, management and investment execution, the group has gone from two investments to over one hundred, with more than $26M invested by Astia investors alongside over $430M in syndicate. Victoria’s personal portfolio of investments includes over 20 female led companies. Victoria was recently featured in the book “The Intelligent Investor: Silicon Valley” by Allison Davis and Matthew C. Le Merle. Victoria brings an entrepreneurial background to her work at Astia, as the former founder of a social enterprise in the media space. For her work focused on empowering women and girls in media, Victoria was recognized as an “Action Figure” in Women’s Health Magazine (2007), received The Avon Hello Tomorrow Fund Award (2007), the Harlequin More than Words Award (2010) and was named one of "25 Visionaries Changing the World" in UTNE Reader magazine (2010). Victoria holds a Masters in Public Administration from Columbia University, and a BA from Stanford University where she graduated Phi Beta Kappa with honors. Victoria is a member of Mastercard’s Women’s Business Advisory Council. She is an arts advocate, an avid skier and scuba diver, a former amateur pilot, and mother of two.

current job

Astia
Astia

People

Founders
1
Tanya Van Court
Tanya Van Court

Tanya Van Court

Tanya Van Court is the founder and CEO of Goalsetter. Prior to launching Goalsetter, Van Court ran preschool and parenting digital products at Nickelodeon, where she led NickJr.com and Noggin.com, along with Nickelodeon's parenting initiatives. Van Court was also responsible for launching major consumer products in large media companies, including Optimum Voice at Cablevision and ESPN3 at ESPN. Van Court was inspired to launch Goalsetter by her daughter, Gabrielle, who said that for her 9th birthday, she hoped to receive enough money to start an investment account and buy a new bike. Instead, she received a “Make Your Own Gum” kit, two weaving looms, a butterfly conservatory (with already-dead butterflies), and a rainbow loom to sit alongside the one she already had. Van Court has two degrees in Industrial Engineering from Stanford, and three degrees in parenting from her kids Gabrielle, Hendrix, and Maxwell.

current job

Goalsetter
Goalsetter

organization founded

1

Tanya Van Court

Employee Profiles
2

Dana Kim

Customer success and marketing lead

Tanya Van Court

Tanya Van Court

Founder and CEO

Activity

Recent News
6
News Timeline

The graph reveals the ratio (%) of positive news articles in a chosen time range

month