Taplend is a financial help service that allows users to quickly and easily borrow money through their mobile phones. Users can request loans of up to 2500 pounds, which are provided by friends or lending companies. The platform has participated in several acceleration programs and offers a simple mechanism for users to set their desired loan amount and repayment terms. Once the request is accepted, the money is typically deposited into the user's bank account or mobile wallet within 2 minutes. Taplend aims to make loans more accessible and convenient for everyone, targeting specific groups of borrowers through their digital marketing campaign.