With a focus on seed-stage, early-stage, later-stage, and growth-stage companies in sectors such as enterprise, SaaS, consumer, retail, healthcare, security, e-commerce, and education, Primera Capital has a proven track record of investing in extraordinary products and daring entrepreneurs. The firm's approach is to differentiate between hype and authentic value, diagnose underlying trends, and cultivate rich networks to help entrepreneurs achieve their goals. Founded in 2007 and based in Oakland, California, Primera Capital has funded some of the most successful technology companies in the world, including VMWare, Chegg, and Fandango.