Their technology platform is used by over 850 publishers and 20,000 advertisers across the country. It offers a scalable solution for interactive coupons and daily deals, with various redemption options such as print, email, mobile messaging, and click-to-call. The platform also integrates with social networking, robust analytics, and self-serve coupon management. Additionally, Analog Analytics provides performance metrics and optimization for offline advertising, including real-time demographic profiling. In 2012, the company was acquired by Barclaycard, although the terms of the deal were undisclosed. Overall, Analog Analytics helps clients generate additional revenue through their online coupon platform.