The platform offered by Chanalytics enables businesses to analyze various factors such as new product launches, conversion rate, and the path to purchase in real-time. By gaining insights into these activities, businesses can optimize their strategies and understand which actions are driving sales. Headquartered in Orem, Utah, Chanalytics aims to revolutionize the digital omnichannel space by providing retailers with the tools they need to understand and grow their businesses in real-time.