They offer a range of services including website design, website and software development, e-commerce websites, rapid digital prototyping, system and process optimization, SEO, digital consultancy and product advisory, CMS development, and UI/UX design. The company was founded in 2012 by Alexey Golev and Paul Attard, who started building websites out of frustration with the online ecosystem. They have remained a small team, with two additional engineers supporting Alexey in London and two support staff helping Paul in Malta. Despite working on projects for large corporations, they still prioritize daily communication and strive to make their clients' lives easier through their work.