The online video community allows users to create and embed looped video clips of a few seconds, upload them, and generate revenue according to the number of views. Coub.com is highly viral and has over 11 million unique visitors per month. Users can upload their own videos or extract them from other sources and loop them with music. The coubs created on Coub.com range from memes to modern art, music, and pop culture buzz. Additionally, the company offers a Discord community for users to join.