Friendz is a mobile app that allows users to participate in tailored campaigns for brands they love, promoting them through high-quality pictures. Users are rewarded with virtual credits that can be spent on e-commerce. The app verifies and approves user-generated content before publishing it, ensuring high-quality images. Friendz aims to solve problems like information overload and banner blindness by leveraging users' preferences and emotional associations with familiar components. The platform provides valuable data for qualitative and quantitative market research. Friendz has already partnered with brands like Vodafone, Asus, Philips, and Timex.