The company's online platform connects customers with local pharmacies, allowing them to order pharmaceutical products quickly and at a lower cost. Customers can order through various channels like the website, phone call, app, or live chat. If a prescription is required, PharmaPrime's delivery personnel collect it from the doctor and bring it to the pharmacy. The platform's algorithm helps customers find the desired products at the best prices, offering access to over 1.8 million different products compared to the average 5,000 in a typical pharmacy. This direct connection between the platform and pharmacies benefits both parties, as it enables pharmacies to acquire new customers without incurring additional expenses in logistics, marketing, or technology infrastructure. Currently available in Rome, Milan, Bologna, and Genoa, PharmaPrime aims to simplify the lives of urban dwellers by providing quick delivery and significant savings on pharmaceutical, cosmetic, and parafarmaceutic products.