Founded in 2017 by Ross Fubini, XYZ focuses on supporting entrepreneurs in building enduring companies in fintech, enterprise, and tech-forgotten industries like insurance and the public sector. The firm primarily backs talented founders who have discovered a key insight and have an unfair advantage from their experience or "doing the work." Based in San Francisco, California, XYZ-Ventures prefers to invest in seed-stage, early-stage, and later-stage companies operating in the fintech, enterprise, and technology sectors.