With Addapptation, users can easily create apps for desktop, mobile, or embedded into a CRM without needing extensive coding knowledge. The platform handles security, hosting, scaling, and UI elements, making it easy for anyone to bring their ideas to life. Additionally, Propensity, a SaaS Account-Based Marketing software, helps B2B companies identify which companies are in-market for their product or service by creating an up-to-date list of in-market accounts in real-time. This results in the most accurate list of in-market accounts across the entire TAM, allowing companies to focus their marketing efforts on the most promising leads.