The company's application sends a gift as a redeemable code which the recipient exchanges for the gift at any merchant venue. Gifty operates in Lithuania and its clients include Swedbank, Telia, Gjensidige, and Lietuvos draudimas. Rewards suppliers include CircleK, Viada, Forum Cinemas, Douglas, Caif Cafe, Multikino, and others. Gifty was awarded "the best client oriented service" at FinNext 2014 and its investors include Practica Capital fund and Online Venture.