The company specializes in collegiate marketing services, managing multimedia and sponsorship rights for collegiate institutions, conferences, and arenas. They support athletic departments at all competitive levels, offering collegiate partners access to professional concessions and ticket sales, branding, licensing, and trademark consulting, digital and social platform expertise, campus-wide business and sponsorship development, and venue and technology systems through its affiliates. Learfield Communications helps the college community navigate through dynamic challenges and steadily exceed its goals.