With the support of their shareholder Seedhouse, the company promotes innovation and startups in their region. They value down-to-earthiness, trust, and reliability, which have led to the success of many companies. Their initiatives, such as the innovate! convention, have gained widespread support and serve as a role model for others in Germany. The company brings together the best minds from startups, medium-sized businesses, the digital industry, and students, offering workshops, lectures, and award ceremonies. They celebrate the local startup ecosystem, digital potential, and the success of startups.