HotelAppz connects to various data sources such as PMS, POS, surveys, and social media to simplify the guest lifecycle process and improve marketing efficiency. It offers integration with third-party apps and uses AI to drive profits from data. The platform includes features like automation, email campaigns, and retargeting, as well as a central reporting cockpit for tracking marketing effectiveness. HotelAppz aims to help hospitality players create personalized multichannel communication and reduce their dependency on OTAs.