Lootcakes is an online gaming platform that offers rewards to users for playing mobile and PC games. With the surging popularity of free-to-play games, game publishers have become increasingly dependent on the minority of players who actually spend money and on those whose social engagement attracts new players. The company's platform unites and rewards the elusive spenders of free-to-play games by giving them points called "lootcakes" for sharing their in-app purchase receipts from any free-to-play game on major mobile and PC gaming platforms. Members can redeem these points for free gift cards and game merchandise, multiply rewards by activating special offers, creating alliances with fellow players, and otherwise engaging with the Lootcakes virtual economy.