Founded by the co-founders of 4J Studios, Paddy Burns and Chris van der Kuyl, the firm invests in a range of early-stage and established businesses with high-growth potential, including direct investments in well-established companies such as TVSquared and Parsley Box, and indirect holdings through venture capital seed funds and impact investment funds. Chroma Ventures seeks to make minority investments in software, big data, artificial intelligence, and machine learning companies based in the United Kingdom.