The app is designed for parents and caregivers of children aged 1-12 years old, providing inspiration for meaningful connections with their children, setting goals for positive and healthy habits, and suggestions for handling common family challenges. Family Five also helps identify and book experts to handle tough situations. The platform aims to be the practical parenting companion for busy parents who don't have time to read books or browse blogs. The company's mission is to help families spend more quality time together, and they have a small distributed team dedicated to supporting the worldwide parenting community.