The company uses algorithms to help lawn care professionals increase their profitability by building route density based on geolocation data. Consumers can receive instant quotes and schedule lawn mowing and related services from insured professionals. LawnStarter offers a range of services including lawn mowing, fertilization, aeration, and bush trimming. The company operates in 120 markets across the United States and has raised over $35M from leading investors. LawnStarter aims to provide a seamless customer experience and has high ratings from both consumers and providers.