The platform offers direct access to mutual funds, stockbroking, insights about personal finance, gold and US stocks, and systematic investment planning. Groww's simplified user interface makes investing easy, accessible, transparent, and paperless. The company was founded in 2017 in Bengaluru, Karnataka, and is a part of Y Combinator’s winter 2018 batch. Groww aims to democratize access to financial services for millions of Indians by leveraging technology and first principle thinking to provide the best user experience.