Founded in 2013, NVMdurance's technology is the result of 16 years of work on flash memory endurance by its co-founders, Joe Sullivan and Conor Ryan. Their software provides a platform for NAND flash optimization techniques that improve reliability, accelerate deployment of new flash services, differentiate products, and optimize around customer usage conditions. NVMdurance is also accelerating the adoption of 3D NAND flash memory by generating LLR tables, which is normally challenging and costly for companies to develop without large teams of flash experts. Flash memory is used in a wide range of devices, including smartphones, tablets, digital cameras, USB sticks, memory cards, and video games.