The traditional process of hiring college graduates is outdated and inefficient, resulting in a high percentage of graduates leaving campus without a job or finding jobs that don't require a college degree. This leads to significant student debt and a lack of suitable job options. BTU aims to disrupt this process by providing college students with a scientific and objective way to determine their ideal career path and a personal guide to navigate the job search process. By connecting graduates with the right companies and positions, BTU helps increase early career success and reduces the costs associated with mis-hires for both graduates and companies.