The Leipzig-based company provides a smartphone application for cars that connects to any car's on-board computer and engine using the Ekoio Stick. The stick provides engine data and driving behavior data to help drivers optimize their driving and avoid accidents. Ekoio rewards users with points for driving economically and sharing their destinations, among other things, to increase motivation. The app informs users on how to optimize their driving while they drive, and users only need to plug in the Ekoio Stick to their vehicle for it to automatically connect to the app on their smartphone.