The company's unique concept of "Casual Viewership" leverages a network of over 100,000 sites to search for and satisfy the diverse, niche viewing-needs of audiences across the web, while providing brand-safe, transparent, and quality traffic for publishers. HIRO's proprietary technology and team of industry experts have created one of the leading online-video ecosystems in the marketplace, enabling all partners to thrive, prosper, and improve their performance. Founded in 2006, HIRO serves advertisers, publishers, and content creators with a multitude of offerings and services, including online-video advertising reach of over 100 million unique viewers and 4 billion ad-views, a turnkey profit-optimization strategy for publishers, and a new revenue resource for content owners to profit from their programmatic content-distribution platform.