Informative now known as Satmetrix provides Satmetrix NPX, software for improving customer experience by collecting data from social channels. It promotes customer loyalty and NPS, for measuring and acting on customer loyalty data. Its data analytics software helps businesses measure, manage, and improve performance and customer retention. The company also offers customer experience management (CEM) and CEM business consulting services, including design, strategy, analytics, and implementation. Got acquired by Cahoots in 2001, post-acquisition they got merged with name Informative. Got acquired by Satmetrix in Nov'2007 for an undisclosed amount.