Founded in 2014 and based in Kuala Lumpur, Malaysia, iPrice quickly expanded across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. With the support of Asia Venture Group, the company gained expertise in technology, online marketing, and business. iPrice's platform provides information on electronic products, fashion apparel, home improvements, baby products, accessories, and more. It focuses on saving shoppers time and money by offering a safe environment for online purchases, reliable partners, and useful information such as delivery time, costs, payment options, and coupon deals. In April 2023, iPrice Group was acquired by Bukalapak.