The Finland-based company, founded in 2009, offers a real-time system that combines WiFi and beacon technology to help retailers measure and improve the impact of marketing on physical stores and personalise the in-store shopping experience. Walkbase has had several successful investment rounds and in 2013 raised 3€ million A-series venture capital funding. Its in-store analytics and marketing platform analyses customer behavior, measures and optimizes the return on earnings of marketing campaigns and engages customers with personalized in-store marketing. Walkbase is headquartered in Finland with offices in Helsinki and Turku, and has expanded to the UK and US.