Thumbplay is a provider of mobile entertainment in the U.S. Thumbplay.com features licensed music, video and games from several large entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group. Thumbplay Music — which launched in private beta on January 7, 2010 and in public beta on March 4, 2010 — is a cloud-based music service that provides unlimited access to more than 8 million songs under license from every major record label and more than 25,000 indie labels. The mobile app is currently available on BlackBerry and Android smartphones and PCs/Macs. It will be available on iPhone within the first half of 2010. Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. Investors include Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital.