The company's food and beverages, including smoothies, soups, bowls, lattes, and breakfast options, are developed by nutritionists and delivered through a future-focused supply chain. Daily Harvest co-creates food with its customers and leverages its direct-to-farmer relationships as well as a robust technology platform to bring food to market in a rapid and highly personalized way. Founded in 2015, the company aims to make nourishing, plant-based foods more accessible and has become one of the fastest-growing direct-to-consumer brands since launching nationwide in 2016. Daily Harvest was named one of Fast Company’s "World's Most Innovative Companies" in 2018 and has attracted high-profile investors such as Serena Williams and Bobby Flay.