The company was founded in 2014 with the mission of providing high-quality, healthy and reliable products for pets, including food, entertainment, clothing, and health care products. Its "crazy puppy" dog food brand has become a leader in Internet dog food sales, with coverage on major online sales platforms and offline pet stores. In 2016, sales exceeded 100 million yuan, and the company is projected to reach over 350 million yuan in annual sales with a growth rate of 300%. The company aims to build an Internet pet ecosystem and become the first pet food brand with annual sales of over 1 billion by 2020.