The company was formed in 2017 and has been providing software solutions to the aviation industry since 2004. Their Blueview software platform streams digital content to passenger devices in any aircraft cabin, including onboard retail, advertising, and traditional in-flight entertainment. It is available on multiple hardware platforms and they also provide user interface development, content integration, and ongoing system support. They are headquartered in Dunfermline, Scotland, with global support in Europe, the US, Australia, and Singapore.