With a strong emphasis on changing the content viewing experience and monetization methods, Cinnamon aims to replace the existing corporate financial model by providing immediate and fair compensation to creative content partners. It serves as a home and online community for innovative ideas, imagery, videos, short films, and serialized content, introducing a fresh approach to conducting business. Cinnamon offers a comprehensive toolset that empowers creators to produce, remix, share, monetize, and distribute videos across various platforms, including its own platform.