The company uses organic, all-natural ingredients and a proprietary process to extract active ingredients from botanical feedstock. Their products, such as TruClear and TruSweet, use taste technology to mask bitter flavors and enhance the effectiveness of natural sweeteners. Tastes Natural focuses on the end-consumer's needs and develops unique taste technologies in conjunction with flavors from around the world. They sell directly to customers and through select resellers, and believe in making healthy products taste good.