With over 20 years of experience working with high-performance athletes and extensive data collection, PLTech's ARDA Engine uses intelligent technology to automatically analyze and interpret user activity, offering personalized coaching advice to help individuals improve and achieve their goals. Unlike other systems, ARDA goes beyond simply reporting past performance and provides guidance on what users can do next or how to modify their approach. Founded in 2011, Performance Lab is a Takapuna-based company that pioneers adaptive health and fitness coaching technology for athletes and users of all levels, aiming to enhance future wearable devices.