Based in Nottingham, UK, Counteract Partners is a venture capital and impact investment firm that provides financial and strategic support to engineer and scientist entrepreneurs in the earliest stages of their companies. The firm seeks to invest globally in early-stage companies operating in climate change, sustainable-tech, carbon removal technology and clean-tech sectors, with a focus on emissions removal technology such as enhanced weathering, blue and soil carbon, direct air capture, afforestation/reforestation and sequestration. Counteract invests in catalytic CO2 and other GHG removal initiatives, including capture and sequestration, to turn fresh ideas into self-sustaining businesses with the potential to capture or store greenhouse gases at global scale.