The platform automates both execution and advisory processes, providing unbiased and comprehensive financial advice tailored to the user's profile and needs. It offers investment advisory and financial planning services, with a focus on mutual funds for efficient portfolio investing. BetterWealth uses smart technology to deliver advice based on the client's actual needs, and its automated execution platform ensures seamless implementation. The platform is designed for professionals, corporate employees, and general investors, offering a hassle-free investment experience with bank-grade security and 256-bit encryption.