The software connects to various customer feedback sources, such as satisfaction surveys and customer reviews, and processes the data in real-time to extract actionable insights. The platform is easy to use and deploy, providing dynamic web dashboards for different users within a company. Dictanova's software is designed to help businesses manage customer experience feedback, identify areas of improvement, and enhance customer satisfaction. The company works with customer-oriented businesses in retail, service, and tourism industries, and its platform is available in API mode for companies that face integration challenges.