Dubai First, previously known for its outstanding customer service and award-winning products, is now owned by First Abu Dhabi Bank (FAB), the largest bank in the UAE. With a focus on credit cards, Dubai First has redefined the credit card market in the region through sector-specific innovation. In addition to credit cards, Dubai First also offers personal banking products, including lifestyle cards, rewards cards, travel cards, and value back cards. The company specializes in liability and credit card products, providing transaction processing services.