Appscotch
Company

Last deal

Amount

Seed

Stage

01.01.2014

Date

1

all rounds

date founded

Financing round

General

About Company
AppScotch provides transparency to mobile paid advertising.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2013

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

The product suite is specifically designed for the mobile in-app environment, allowing users to discover, analyze, and measure all aspects of mobile paid advertising. With AppScotch, businesses can access competitive analysis and market intelligence to gain a better understanding of their industry and make informed decisions about their advertising strategies. The suite offers a complete solution for bringing transparency to paid advertising in the mobile in-app environment, making it an essential tool for businesses looking to optimize their advertising efforts.
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Transaction name

Acquired by

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announced date

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Funding Rounds
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1

Number of Funding Rounds

Their latest funding was raised on 01.01.2014. Their latest investor Almaz Capital. Their latest round Seed

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.01.2014
3
Co-Investors
Investors
3
0

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3

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Investor 
Lead 
Round 
Partners 
No
Seed
No
Seed
No
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People

Founders
3
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Alex launched Experian Ventures in 2016 and is currently the Global Managing Director and a member of Experians Investment Committee. As a leading global information services company, providing data and analytical tools to our clients around the world, we invest in data/analytics, information security, healthcare, automotive and the broader financial services ecosystem. The Experian Ventures portfolio of investments includes AireLabs, AxiaMed (acq), BankBazaar, Hyphen, Bonify, C88, Canopy, Cazana, Grab, InfoSum, Madaket Health, Finicity (acq), Grab (GRAB), Jirnexu, Infosum, Machinify, Nav, PlaceIQ, RecargaPay, Salary Finance, Stackin, TrueData, and TrueAccord. We have invested more than $225m across the globe since inception in 2016. Previously, Alex served as Executive Vice President at Nantmobile, part of the Nantworks family of companies, building novel consumer mobile applications in health, wellness, and computer vision. Alex was Managing Director with USAA's Corporate Development Group and a member of USAA's Executive Management team and built USAA Ventures into one of the most active FinTech CVC after his first year. Alex created USAA's Blockchain Working Group and investment thesis in blockchain [according to CBInsights, USAA was recognized as the first bank/insurance company to invest in blockchain technologies] and was responsible for the groups investments in Coinbase (NASDAQ: COIN), Saffron (acq by Intel), and CafeX, ExpectLabs (acq by Cisco), while establishing USAA's venture brand in Silicon Valley. Alex was a Director with Intel Capital, the world’s largest corporate venture group having invested over $14B globally. During his tenure with Intel Capital, Alex managed or co-managed investments in Atom Entertainment (acquired by Viacom), BlackArrow (acquired by Cross Mediaworks), ChannelM (acquired by PlayNetwork), Gametrust (acquired by Real Networks), Gaikai (acquired by Sony), Envivio (Nasdaq: ENVI), Kabam (acquired by Netmarble), K2 Network (acquired by RHI), Trymedia (acquired by Macrovision), The Generations Network (Nasdaq: ACOM), SixApart (acquired by SayMedia), and Synacor (Nasdaq: SYNC). In addition, Alex was co-founder and CEO of AppScotch, which brought transparency to paid mobile advertising. AppScotch was acquired by AppAnnie in 2016. Alex has served as a mentor to Plug&Play Silicon Valley and numerous other startups and accelerators/incubators. Alex has served as an advisor to ProSieben - the second largest media company in Germany; supports Purdue University mentorship program (SV BIG); and was a member of UNLV's Engineering Advisory Board. Alex has served as an advisor to Gamestop Corporation, Playspan (acquired by Visa), and he has also served as an advisor and mentor to dozens of early stage companies and global corporate venture groups. Alex was previously an advisor to the NVCA’s Corporate Venture working group.

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