E*Trade offers a range of solutions for individual investors and stock plan participants, including direct-to-investor platforms, retirement, core and managed portfolios, small business accounts, stocks, options, mutual funds, and futures investment and margin trading services. The company operates a bank to maximize the value of deposits generated through its brokerage business and provides services to customers both online and through its network of customer service representatives and financial consultants. E*Trade aims to enhance the financial independence of traders and investors through a powerful digital offering and is part of Morgan Stanley, a leading global financial services firm.