The platform allows creators to recruit their audience to play games together, compete in daily competitions for prizes, and cultivate a community through safe and dedicated live chat. Additionally, community members who play the most are recognized through a system of ranks and rewards, and teams have a chance to win donations every single day. GawkBox also provides an online advertising platform that offers a suite of tools to help fans support and engage with their favorite content creators, enabling digital creators to make a living from creating content.